Gaming isn’t going anywhere anytime soon. In fact, it continues to grow and gain popularity among all age groups. Consider this – there are over 3 billion gamers all over the world, or nearly half the population. If you are a game developer, you’re probably wondering how you can get in on this. The good news is that the solution is another popular aspect of digital life – social media. But how? There are lots of ways to do this, including using live streams and collaborating with other streamers, but your best bet is to figure out how to properly engage with your gaming community. Keep reading to find out everything you need to know.
What Does Community Engagement Look Like?
There are lots of ways to interact with your gaming community. That includes announcing game updates and announcements. More importantly, it also means being present so that you can communicate directly with your audience. This includes discussing the game and sharing ideas and tips, but it also gives you a chance to address issues and complaints that users are having so that you can correct them. You’ll also be able to answer questions, read comments and respond and offer feedback based on those comments.
The purpose of this engagement is to show your followers that you care about them and their gaming experience. By being available to address concerns and take care of issues, you tell your fellow gamers that you are committed to creating a positive experience for everyone who plays. Being accessible and responsive creates trust from your followers and enhances a positive relationship for all involved.
Social Media Platforms
There are quite a few social media platforms out there and some that gamers interact with more often than others. Regardless, putting them to work for you allows you to create the engagement you’re trying for. You can speak directly with gamers on social media, as well as respond to comments and make important announcements about the game. A consistent posting schedule is the best way to keep your followers coming back for more. The most popular social media platforms among gamers include the following:
- Twitch
- Discord
- X (Twitter)
- YouTube
- TikTok
- Steam
- Battle.net
- GameSpot
- GOG Galaxy
- Origin
- PlayStation Network
- Xbox Live
It’s also important to be aware of what kinds of content gamers like best. Have a look at this list to determine what you can consider using on your social media platforms:
- Gameplay Videos
- Game Reviews and Recommendations
- Esports and Competitive Gaming
- News and Updates
- Behind-the-Scenes
- Developer Insights
- Community Interaction
- Game Lore and Storytelling
What is a Social Gaming Platform?
In addition to social media, you can also make use of a social gaming platform, which is where social media and gaming come together. In this space, gamers have the chance to interact with each other, play games with friends and family far and wide, and find other players around the world who they can play the game with. Examples include Xbox Live, PlayStation Network, Roblox, Among Us and Steam.
As you can see, there’s a huge opportunity for gamers when it comes to social media. You can look into acquiring Instagram profiles with existing followers which is a fantastic way to get started with a group of established followers, saving you time and energy instead of waiting to build a social media platform from the ground up. Combining the perks of social media with the benefits of gaming can help you build a community that is both positive and that helps you reach your goals as a gamemaker. There’s no time like the present to get started.
